One Last Time

Transparency Triumph

The non-competitive and the downright incompetent have very few stones left to hide under: never before have consumers’ purchase decisions been so strongly influenced by all kinds of transparency. In fact, Transparency Tyranny now rules:

"Old economy fog is clearing: no longer can incompetence, below-par performance, ignored global standards, anti-social & anti-eco behavior, or opaque pricing be obscured. In its place has come a transparent, fully informed marketplace, where producers have no excuse left to underperform. Transparency Tyranny for some, Transparency Triumph for others."

As promised in our Top 5 Trends For 2007 last January, we’ll expand on the Transparency Tyranny trend in this briefing: not only will we focus on what’s next for the by now ubiquitous transparency of recommendations and prices, but also on transparency of intention, of advice, of best of the best.

- Trendwatching.com